Exact match in this case are searches that either exactly match your keywords or are considered as close variants of your keywords. The number of times exact matches of your keywords appeared on the search network divided by the total number of times exact match versions of your keywords could have appeared on the search network. top IS (budget) = position one impressions lost due to budget / Impressions received Search exact match IS The percentage of search impressions on position one you lost due to your campaign budget not being high enough. Search lost top IS (budget) = Top ranking impressions lost due to budget / Impressions received Search lost abs. The percentage of search impressions above organic listings you lost due to your campaign budget not being high enough. Search lost IS (budget) = i mpressions lost due to budget / Impressions received Search lost top IS (budget) You won’t be able to dig down into the ad group or the keyword level. As budgets are applied at the campaign level, this metric is only available at the campaign level. The percentage of impressions on the Search network you lost due to your campaign budget not being high enough. top IS (rank) = position one impressions lost due to rank / Impressions received Search lost IS (budget) The percentage of search impressions on position one on the page you lost due to your Ad Rank not being high enough. Search lost top IS (rank) = Top ranking impressions lost due to rank / Impressions received Search lost abs. The percentage of search impressions above organic search results you lost due to your Ad Rank not being high enough. Search lost IS (rank) = i mpressions lost due to rank / Impressions received Search lost top IS (rank) This metric is available at the campaign, ad group, and keyword level. Your Ad Rank is calculated using your maximum bid and the Quality Score of your keyword. The percentage of impressions on the Search network that you lost due to your Ad Rank not being high enough. Search absolute top impression share = Impressions on position one of search results / t otal search impressions on position one of search results Search lost IS (rank) The number of times that your ad appeared on position one on the search network divided by the number of times your ad could have appeared on position on the search network. Search top impression share = Impressions above organic search results on search / Total search impressions above organic search results Search abs. The number of times your ad appeared above organic search results on the search network divided by the number of times your ad could have appeared above organic search results on the search network.
Search Impression Share = Impressions on search / total search impressions Search top IS The number of times your ad showed on the search network divided by the number of times your ad could have appeared on the search network. Competitive Metrics in Google Ads Search impr. These can be found within the Competitive Metrics section when choosing your campaign columns. Google Ads has ten types of impression share metrics for your Search campaigns. But first, let’s look at what impression shares are and the seven impression share metrics you have available in your Google Ads account.
#Impression share how to
In this blog, we’ll give you eight tips on how to increase the impression share on your Search campaigns to grow your traffic and conversions. This should result in more clicks on your ads and more conversions on your website.īut how do you increase your impression share? What to do with low impression share keywords Your PPC ads will appear on more searches that you’re currently bidding on by increasing your impression share. Another way to grow your Google Ads PPC advertising account is to increase your impression share. You could add more relevant keywords into the account or you could look at improving the conversion rate on your landing pages to allow you to get more leads. There are many ways to grow a PPC account to get more conversions. After making PPC advertising profitable, the next challenge PPC marketers often get tasked with is to find growth opportunities to further increase PPC conversions.
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